Timothy McNichols, Ph.D.

    Dr Timothy McNichols, BA (UCLA), MSc (South Bank Univ London), Ph.D. (Trinity College Dublin) is a lecturer in the Department of Technology & Psychology at IADT in Dun Laoghaire, Dublin, Ireland. His research has been published in various business and Information systems journals (Decision Sciences, IJTM, IJNVO, IJLC, IJM), book chapters and conference proceedings. Tim chaired the 5th Irish Game-Based Learning (iGBL) Conference in June 2015. Tim has consulted on Enterprise Ireland and industry projects involving business strategy gamification, gamification in project teams, consumer behavior analysis and social media strategy. His teaching interests include Research & Innovation, Business Strategy & Analytics and Consumer Psychology. He employs a variety of game-based teaching and learning tools such as Unity 3D and online business simulations. Previously, he was awarded the Government of Ireland IRCHSS Senior Research Scholarship.